Future-proof your employed marketing team with AI, automation & cutting-edge digital skills
Level 4 Marketing Executive Apprenticeship with Chartered Institute of Marketing (CIM) partnership – just 1 day per month commitment.
✓ Interactive online workshops with Dragon’s Den-style pitching
✓ Artificial Intelligence, Augmented Reality and Virtual Reality training included
✓ 95-100% government-funded through Growth & Skills Levy
✓ CIM partnership for professional recognition
✓ The Marketing Club | CIM membership included for networking and industry insights
Looking to recruit a Marketing Executive or Combine employment with professional training?
Online delivery
Blended learning through virtual workshops, coaching and self-directed study.
CIM partner
Qualify for Associated Membership of the Chartered Institute of Marketing
Access government funding
This course can be funded by the Growth & Skills Levy*, offering an affordable team development.
What makes our programme different?
The Future of Marketing Module
We don’t just teach traditional marketing. Your team learns AI, automation, augmented reality (AR) and virtual reality (VR) applications. We future-proof marketeers for tomorrow’s challenges, not yesterday’s techniques.
Continuous Validation Sessions
Knowledge, Skills and Behaviours (KSBs) are embedded throughout the programme. Your team applies learning immediately through structured validation sessions, ensuring genuine skill transformation.
Project Skills Camp – Dragon’s Den Experience
Our signature one-day intensive brings learning to life. Learners create campaigns and pitch Dragon’s Den style. This builds confidence, creativity and presentation skills in a supportive, competitive environment.
Hear from our learners
Please accept marketing-cookies to watch the video above
📊 Results That Matter
As a CMI accredited provider with over 100 years of experience, we deliver consistently high achievement rates for organisations ranging from L&Q Homes and Grundon to the University of Oxford, ITV and the King’s College NHS Hospital.
Programme details
Programme overview
Learner profile
Our Marketing Executive programme helps you develop marketing capability in two ways:
- Upskill your existing marketing team – Marketing Executives, Officers, Communications Specialists and marketing professionals gain advanced knowledge, including AI, automation, AR and VR skills.
- Create internal career pathways – Promote high-potential employees from customer service, administration, reception or communications into marketing roles whilst they gain professional qualifications.
The employment requirement works in your favour: learners must work in a role involving marketing activities. This means they apply learning immediately in your business, complete workplace projects that deliver real value, and develop skills whilst remaining productive.
You grow talent. They earn whilst they learn.
Course content
What Your Team Will Master in 18 months of practical, workplace-focused learning with
Future-Ready Digital Skills – new additions ☺️
- Artificial Intelligence (AI) applications in marketing
- Marketing automation tools and techniques
- Augmented Reality (AR) and Virtual Reality (VR) for customer engagement
- Digital analytics and data–driven decision making
Core Marketing Foundations
- Brand positioning and customer relationship management (CRM)
- Market research with competitor analysis and customer segmentation
- SMART objective campaign planning with ROI measurement
- Regulations in line with latest marketing regulations, law and stakeholder management
Real-World Application
- Nine interactive online workshops with practical exercises
- Three mock End Point Assessments to build confidence
- Validation sessions throughout to embed learning
- Dragon’s Den-style project skills bootcamp
- 17-month employer-led marketing project demonstrating mastery
Mixed cohorts enable knowledge sharing, professional networking and cross-industry insights.
Duration and cost
Course length
18 months – (13 months learning with a 5-month End Point Assessment period.)
During the End Point Assessment period, learners complete a new marketing project for their employer. Their knowledge, skills and behaviours are also assessed through a multiple-choice test, and a professional discussion and presentation with an assessor from the Chartered Institute of Marketing.
Price
£6,000
This programme can be funded through the government’s Growth & Skills Levy (subject to eligibility) or purchased commercially.
Through the Levy, we help larger employers maximise their investments and enable smaller businesses to access 95% government funding.
Download our Growth & Skills Levy Guide or give us a call to learn more about our competitive pricing.
Qualifications and further training
On completion of the programme, apprentices will hold a Level 4 Marketing Executive Apprenticeship qualification.
Chartered Institute of Marketing (CIM) qualifications
Learners also meet the requirements for Associate membership of the CIM.
In addition to this, programme also provides two-module exemptions towards the following CIM certificates:
- Certificate in Professional Digital Marketing
- Certificate in Professional Marketing
Programme dates
- Next cohort: February 2027
- Register by: mid-December 2026
Next steps
Our friendly team would love to share more information about our Marketing Executive programme or how we can create a bespoke professional training package for your business or team.
Book a call
Use our live booking calendar to arrange a chat at a time that suits you
Register your interest
Fill in our form to request more information about employing a new apprentice
Read our testimonials
Discover current students’ feedback on the course
Get in touch today
Register your interest using the form below and our friendly team will contact you to discuss your apprenticeship options
